Travel Agents Association has requested the Government of West Sumatra in order to maximize promotion of the tourism sector outside the community know the situation here is secure and comfortable after the earthquake struck late last year.
"We hope to further the role of local governments to intensify the promotion and notify the public, West Sumatra has been restored and worth a visit," said Secretary of Asita Sumbar, Ian Hanafiah, in Padang, Thursday (06/17/2010).
According to Ian, to inform the general public, both domestic and foreign local governments have more leverage so they can reassure the public sector, West Sumatra tourism has rebounded.
Related, the ability of players such as Asita and tourism Indonesian Hotel and Restaurant Association (PHRI) have attempted to reassure partners inside and outside the country. However, for the community much needed role of local government.
"Starting recovery of the tourism sector, West Sumatra, of course must be notified to the public. The local government is expected to be able to more aggressively promote and expand national and international events," he said.
Tourism actors have seen the efforts of local government, he added, but still needed more leverage and incentive efforts do ekspors through national and international media.
However, regrettably some international scale event held recently in West Sumatra, including the Tour de Singkarak and Cultural Jamboree clump of Indonesia-Malaysia (JBSIM) is not accompanied with massive exposure.
According to Ian, national and international scale activities conducted in this area should be toned through mass media exposure to the general public outside West Sumatra pascagempa know this area has been recovered.
In fact, he added, when necessary in the opportunity of large-scale events brought a public figure (the artist's mother city) so they can invite a lot of attention to the national community. In addition, it should be copied music concerts that bring well-known artists so that positive image to the public woke up outside of West Sumatra.
Then the steps to build tourism pascagempa Sumbar required with emphasis on the role of the central government Ministry of United Indonesia Cabinet II in this area.
"We expect a lot to the Minister of the Interior Gamawan Fauzi, who is also a former governor of West Sumatra could mengarahan and encouraging other ministries to implement the coordination meetings and other activities in West Sumatra," said Tour Director Auro it.
Related, a place for the implementation of various government activities already undertaken, if not embodied in the Padang, Bukittinggi and could in Tanahdatar.
Such patterns will contribute to faster recovery and image building that was hit West Sumatra tourism issues unfavorable pascagempa. "The more activity in the central government of West Sumatra, would have a positive impact for the development of tourism after disaster," he said.
Moreover, continued Ian, local governments should increase international media invited to Sumatra to see and enjoy the natural beauty of the area, the results pantaun journalist would write that awakened the world community views.
In fact, no less important is also the local government should establish cooperation with the airline in West Sumatra, related to the company's existing flight magazines are published once a month.
"If there's tourism Sumbar writing every time the magazine published a month in each of the airline or airlines, will certainly wake up the positive outlook of the tourism area," he said
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